Digital Editions Media Kit

Glossary

Tablets:

The range of tablet/wireless touch screen devices including iPad, Kindle Fire and all devices larger than a smart phone

Tablet Issue:

The generic term for a tablet edition of a publication

Tablet Reader:

An individual who has opened a magazine issue on their tablet at least once — device level readership

App Downloads:

The installed containers (or shells) on tablet devices where issues are downloaded

Tablet Issue Subscription:

Paid subscription to the tablet issues of the publication

Paid Single Issues:

Tablet issue access via the purchase of a single issue from a digital newsstand

Authenticated Access:

Digital issue access provided to print edition subscribers

SFP (Straight From Print):

Editorial or advertising content where the page on the screen looks exactly like the print page — with no interactive enhancements (except for the activation of links)

SFP+ (Straight From Print Plus):

Editorial or advertising content where the page on the screen looks exactly like the print page — with some interactive enhancements (beyond activation of links)

DFT (Designed For Tablet):

Editorial or advertising content where the page on the screen has been re-designed specifically for reading on the tablet and is meant to be displayed at 100% (that is, there is no need to tap and zoom)

EFT (Enhanced For Tablet):

Adding enhancements and bonus content to DFT (Designed For Tablet) editorial or advertising content to utilize the tablet medium more fully (e.g., hotspots, photographic slide shows, video, audio, in-app browser)

SITI (Special Interest Tablet Issues):

Contains native or uniquely curated content that is not part of the regular frequency

Interactivity Safety Zone:

Area where interactive elements or web links may be safely placed

Publisher’s Hot Zone:

No interactive elements or web links may be placed in this area